consumer brands in the food and beverage, beauty, health, and wellness sectors, as well as non-profits and influencers/ entrepreneurs creating compelling narratives that resonate with audiences and drive meaningful impact.

Heather Holmes founded Publicity For Good, with a mission to combat the big, unethical, heartless industry, PFG was born from a desire to support brands that are making a difference. We understand the challenges of standing out in a competitive media landscape and the doubts and fears that come with it. Our entrepreneurial spirit and deep commitment to social good drive us to deliver exceptional results for our clients.

- Our Story -

At PFG, we believe in the power of purpose. Our mission is to grow the impact and ROI of purpose-driven CPG brands that are committed to making a positive impact on the world. We specialize in crafting strategic PR campaigns that not only highlight our clients' innovative products but also their dedication to giving back.

We aim to partner with brands that share our passion for purpose. From eco-friendly packaging to ethical sourcing and charitable initiatives, our clients are trailblazers in their industries. Our expert team leverages this shared vision to create compelling narratives that resonate with consumers, build brand loyalty, and drive meaningful change. At PFG, we are not just promoting products; we are championing the causes that matter. Together with our clients, we are building a better world, one purpose-driven story at a time.

So if you are a purpose-driven brand we would love to work with you, and if you are not, we would love to help you promote this element to grow your brand!

- Growing Your Brand and Category - At PFG, our primary focus is on growing your brand's share of voice and expanding its category. We help our clients dominate their market space by increasing visibility, credibility, and consumer trust. Our strategic approach ensures that your brand not only stands out but also leads in its industry.

- Our International Team - PFG is proud to have an international team with members in the US, Brazil, Argentina, Romania, and the Philippines. This global presence allows us to offer diverse perspectives and reach, enhancing our ability to serve clients worldwide. Our Approach

At PFG, we follow a strategic process to ensure the success of our clients: Research: We start by understanding your brand and its unique challenges. Discovery Call: We engage in a detailed conversation to learn about your goals and determine if we're the right fit. Customized Program: We offer tailored PR packages that align with your needs. Execution: We work collaboratively to implement a comprehensive PR plan.

We pride ourselves on becoming obsessed with the brands we work with, treating them as our own consumers first and advocates second. Our system integrates and monetizes your publicity efforts, ensuring a focus on ROI.

- Awards and Recognition - Our dedication to excellence has earned us numerous accolades, including: • Bulldog Awards Small Agency of the Year - Gold (2019) • O’Dwyer’s Best PR Firm for CPG Brands (2020) • Bulldog Awards Midsize Agency of the Year - Bronze (2021) • PRNEWS’ Top Women in PR Entrepreneurs Award (2021) • Honorable Mention, CEO of the Year by PRNews Platinum PR Awards (2021) • Forbes 30 Under 30 Nominee • Top PR Firm in NC Clutch Awards (2022) • Commitment to Excellence

With over 20 years of combined experience, PFG has built a reputation for delivering results. Our clients benefit from our extensive industry knowledge and our strategic approach to communications. We are proud to support brands that are BCorps, Veteran-owned, WBENC.

- Transforming Brands - • Publicity For Good is dedicated to helping our clients achieve: • Increased revenue and societal impact • Enhanced authority and credibility • Clear messaging and validated status • More media opportunities and consumer engagement