Company Performance Metrics
- Harmeet Singh: Co-FounderPast Role: Avocure Research, Founder and CEO
PubLive has 2 sides to it: Brand/Publisher Dashboard & Publisher/Brand Reader facing Website, which empowers publishers in multiple ways:
1) Content Ideation - It recommends content ideas aligned with the publisher's reader persona with Twitter trends, top search queries, and live news APIs, to ensure that the ‘right content is
published at the right time’.
2) Content creation - We allow multiple formats - text and video articles, with more formats to come like podcast, web stories, live blogs, custom pages. This is assisted in real time to follow best practices on Content SEO with advanced features to recommend internal links, relevant schema blocks etc. Further, the monitored workflows save almost 30% time in content generation.
3) Content Distribution - We elevate visibility on Organic, Referral, and Social channels, with built-in capabilities for generating sitemaps, RSS feeds, AMP pages, auto-indexing to search engines and auto-posting on social pages.
4) Monetisation - We bring in multiple revenue streams using Display, Native and Video Ads with centrally managed advertisement ops. Pay per content & paid subscription channels are planned in the roadmap.
5) Insights - Shows critical reports on reader behavior along with actionable insights on top-performing content categories & writers.
Publisher’s reader facing website, we have optimized it for Technical SEO and Speed. - The website is mobile-first, AMP valid, and supports all LTR languages. - For page experience, the focus has been on achieving top scores for core web vitals. Along with this, DevOps has been set up for performance and scalability.
All in all, PubLive has been built to accelerate content-led growth, without relying on multiple vendors and plugins.