Total Funding
84
76
Total FundingVenture - Series Unknown raised
Growth Score
-10 pts
Heat Score
-14 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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20292
Keurig built a marketplace for coffee brands, Pura is doing that, but in home fragrance with the biggest brands people know and love.
Bruno M. Lima: Co-Founder & CEO- Richie Stapler: Co-FounderPast Role: Pura, Co-Founder & CCO
About the Company
Pura is a smart home company that married home air fresheners and mobile apps. They have created a simple yet elegant plug-in device that allows for two fragrances per dispenser. You can create a scheduled release cycle to have a multi-fragrance experience depending on which scent you choose. Options will be available for their liquid based
fragrances and their essential oils line. Unlike other plug in devices that are constantly wasting scent, they work when you're at home and shuts off when you're not. In addition to this, if you're away from your place and last minute you find out people are coming over, you can release scent remotely through a WiFi or 4G mobile device to make sure it smells good by the time you get back.
