Company Performance Metrics

- Harlan Kent: CEO
Marc Kempter: VP, Marketing CommunicationsPast Role: Mullen Advertising, EVP Director of Account Management and Operations
Pure Fishing provides anglers with a wide range of high-quality products for recreational and professional fishing. Over the years, it has grown into one of the largest and most recognized fishing tackle companies in the world, with a portfolio of well-known brands.
Pure Fishing's product range covers nearly all aspects of fishing gear and
accessories, catering to both recreational and professional anglers. Their high-quality, durable fishing rods and reels are designed for a variety of environments, including freshwater, saltwater, and fly fishing. They also offer a wide selection of fishing lines, such as monofilament, braided, and fluorocarbon lines, tailored to different fishing conditions. In addition, Pure Fishing provides an extensive array of baits and lures, including artificial baits, soft plastics, and hard baits, ideal for catching various species of fish. To complement the core gear, they supply fishing accessories such as tackle boxes, line cutters, and fish finders, enhancing the overall angling experience.