Company Performance Metrics
Kathi Jones: COOPast Role: Altus Alliance, Venture Partner- David Feinberg: Founder and CEO
Pure was founded by an entrepreneur who took a juicer that had seen no innovation in over 40 years, but was tasked with helping those with Cancer and other autoimmune disease get well or live the best life possible, and make it better. That original idea gave birth to the PURE two-stage cold-pressed juicer. Now the number one juicer in the space,
offering the highest yield and the most nutrient dense juice on the market today.
And over the last five years, as PURE continued to help those diagnosed with life changing illnesses, it was discovered by another group focused on living their best life too. This one had the luxury of being proactive in regard to their health and wellness journey, and that of their families too. With this expanded market and influencers like Tabitha Brown and Tracy Anderson, PURE has seen its reach broaden and its revenue grow nearly 450% over the last five years.
In 2021 and beyond, the company is looking to expand its consumer market in the EU, China, and Australia while it continues to see great growth in juice sales and its ancillary product line. And amidst all this growth and success, PURE never forgets its mission: helping as many people as possible find the healthiest version of themselves possible -- one juice at a time.
