Intelligibility (clarity)- Hear sound details not possible with other systems 2. Throw- Project sound further with significantly less volume loss, equalizing the audience experience over large spaces 3. Presence- Both live and recorded sound feel more natural and give listener a sense of being ""inside"" the sound 4. Feedback- Loudspeakers virtually eliminate all feedback, allowing unequaled live performance movement throughout a performance venue 5.Psycho Acoustics: Produces sound that envelopes the listener and provides an omni-directional listening experience. 6. Price point- QirraSound technology lowers cost of ownership in multiple ways. Compared to the inferior speakers in the target market space, QirraSound technology has a lower purchase price per speaker, requires fewer and smaller speakers for a given space, and fewer, smaller speakers require less set-up, wiring, amplification, maintenance and repairs QirraSound Technology is anchored by 6 US and International Patents. Second and third generation systems are under development and are generating significant additional intellectual property.

Speakers and amplifiers are sold through demonstrations where features and benefits are clearly evident. The sound qualities described are self-evident to listeners and sound professionals quickly understand the inherent benefits of the systems. Mission Statement: "QirraSound Technologies offers the first truly natural sounding loudspeaker system." Motto: "Experience the Experience.”