Company Performance Metrics
The way we canvass is broken. Existing tools guide us to think about our voters as pre-built lists of people who are or are not worth talking to. But real life doesn't work like that. Your supporters and volunteers are out in the world encountering potential voters every day but they have no way to capture those meaningful voter interactions
and convert them into real, usable data that will power your campaign's GOTV effort and result in a win.
We built Reach for the Alexandria Ocasio-Cortez campaign as a tool for ourselves after we realized traditional door-to-door canvassing methods were limiting who we were talking to and when we were able to effectively collect data in the field. This is a part of how we won, and now we want to share it with other progressive campaigns.
