mountains of e-waste. Why? One, it's too much hassle to sell. Two, refurbished phones have a bad rep.

Until now.

We refurbish and rebox used devices into premium phones - making it easier, faster, and more trustworthy. So fewer perfectly good phones go to waste. And one by one, we can save millions more from landfill.

Our circular business model – rebox, rehome, repeat – isn’t just designed to give our customers better value, but make a positive impact on the environment and society.

We don’t just reward people for reboxing. We reward the planet by planting 10 trees every time we buy or sell a device and paying to offset each phone’s lifetime CO2 emissions, which helps to fund a whole range of projects to cut CO2. Our goal is to try and make every phone we rehome not just carbon neutral, but carbon positive if we can.

We've come to shake up a dated and boring category. To solve inefficiencies. To redefine recommerce. To challenge the status quo. To liberate people from their addiction to linear, and create a circular economy that rewards them for making greener choices and helping to replenish the planet. One device at a time.

We’re on a mission to 100 million phones by 2030. And transform the way people buy, sell, and think about tech.

We are reboxed. Recommerce, on-demand