to benefit from the insights of other users who place specific online content in context and share their reactions in the form of online marginalia.

Currently, to discuss a specific idea or excerpt from a webpage, you must email the URL, identify the exact location of the point of interest and then explain why it's interesting. The person who receives such an email often misinterprets what the sender found important because the commentary within the email is out of the context of the specific, critical passage of text. Imagine if discussions take place in one place right next to the website. Reframe It creates this space and makes communication about external information easy and efficient.

Reframe It's mission is to offer the public a space right next to the web where newspapers, bloggers, companies, governments, non-profits and individuals are able to hold one another accountable for the information they convey and withhold from the public. This lets people with relevant expertise confirm good information and it lets them challenge information which is inaccurate, misleading and deceptive so that the broader community of users can benefit from it.