Total Funding
21
22
Total FundingSeed raised
Growth Score
-7 pts
Heat Score
-6 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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221257
Rockerbox offers a platform combining Multi-Touch Attribution, Marketing Mix Modeling, and Testing for marketing measurement.
- Ashley McAlpin: Head of MarketingPast Role: FormAssembly, Director of Marketing
Ron Jacobson: Co-Founder & CEOPast Role: AppNexus, Lead the Real-Time Product Group
DoubleVerify
About the Company
Rockerbox integrates Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Testing into a single platform for marketing measurement. It centralizes marketing spend, conversions, and touchpoints—both online and offline—using 1st-party data and direct integrations with over 200 ad platforms. Data is structured, maintained, and stored in a
data warehouse without requiring internal engineering resources, enabling businesses to analyze past performance, measure real-time impact, and conduct controlled testing for data-driven decision-making.
