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Roibos is a global B2B hotel distribution marketplace that connects hotels, hotel chains, and channel managers directly with travel distribution partners worldwide — including tour operators, OTAs, retail travel agencies, DMCs, and closed user groups — eliminating intermediaries and giving both sides full control over contracting, rates, and
inventory. Operating across Europe, Latin America, the Middle East & Africa, Asia-Pacific, and North America, Roibos serves a global network of hotels and distribution partners through an API-first platform built on Push and Pull connectivity. Hotels gain real-time control over rates and inventory. Agencies gain direct access to a curated global portfolio of hotels and chains, with no Channel Manager mapping required. The platform includes an integrated payment layer supporting Virtual Credit Cards (VCC), Hotel Wallet, and Hotel Credit, securing every transaction between supply and demand. A white-label solution is also available for distribution partners seeking a branded marketplace experience. Founded in 2020 and headquartered in Palma de Mallorca, Spain, Roibos is backed by Juniper Group and Constellation Software (via Constellation VMS Ventures), and operates as part of a global travel technology ecosystem.
