Company Performance Metrics
- Dena Lewis: Founder and CEO
Running Mate operates in the running industry, focusing on content, community, and brand collaboration. The organization produces articles, videos, and social content about training, gear, and culture for everyday runners and creators. It coordinates partnerships between endurance brands and a network of runners and storytellers, matching campaigns
to audience and fit. Services include campaign planning, creator sourcing, content production, product seeding, and performance reporting. The collective also facilitates community initiatives such as challenges that support product feedback and storytelling. For brands, it provides creative briefs, deliverable management, and post-campaign insights; for creators, it offers opportunities, guidelines, and support to execute assignments. The platform highlights diverse voices in running and showcases projects that blend sport, lifestyle, and narrative.