campaign based on how it compares to their ideal partner profile.

65% ($2.4T) of all B2B tech sales go through resellers. Yet most tech vendors feel lucky if just 20% of their resellers are actively driving revenue. It’s an industry-wide pain point that vendors are spending enormous amounts of time, resources and expense to recruit, train, nurture and incentivize the wrong ones. Available reseller discovery, insights and research methods are outdated, manual and take months and hundreds of thousands of dollars, with no guaranteed results.