Company Performance Metrics
- Nawaf Hariri: Co-Founder & CEO
- Salah Alkhwlani: CTO
Salla (سلة) is the leading commerce operating system in Saudi Arabia and the wider MENA region, enabling businesses of all sizes to build, run, and scale modern commerce.
Founded in 2016 in Mecca, Salla delivers an integrated SaaS ecosystem that unifies storefronts, payments, logistics, and point of sale, alongside deep enterprise integrations
with SAP, Oracle, and Microsoft Dynamics.
Salla powers more than 68,000 active merchants and reaches over 15 million consumers across the region. The platform has processed more than $13.3 billion in GMV and has demonstrated its infrastructure strength by handling up to 15 million transactions in a single day, supporting high-demand events and peak traffic at scale.
From fast-growing SMBs to large enterprises, Salla supports leading global and regional brands, including the official Nintendo store in KSA, Arabian Oud, Laverne, ASQ, and IBRAQ.
Beyond core commerce infrastructure, Salla extends into demand generation and ecosystem enablement through Mahally, its native marketplace attracting over 26 million visitors with zero commission, and Souq Eljomla, its B2B wholesale marketplace connecting merchants directly with suppliers.
By combining commerce infrastructure, distribution, and enterprise-grade scalability, Salla is setting the standard for how businesses across MENA operate and grow in the digital economy.
