coaching advice that enable players to track and improve their game. We are entering the market by addressing a specific problem in cricket that is bowling (pitching). Bowlers in cricket have no tools to measure and improve their performance. We have built a sensor embedded cricket ball with accompanying apps for both players and coaches to provide actionable feedback through data. We will be extending this solution to other equipments within the sport itself and build out other parts of the game like scouting, fan engagement, and broadcasting.