instant store credit redeemable at checkout, so consumers can apply trade-in value toward their next purchase.

Unlike traditional buyback programs, SELLIT9 is fully merchant-side: merchants never touch, collect, or resell traded items (unless they want to). SELLIT9 manages the entire trade-in logistics end-to-end, reimbursing merchants directly while handling item assessment, customer communication, and fulfillment. The result is a zero-hassle revenue channel that boosts conversion rates, increases average order value, drives repeat purchases, and builds customer loyalty.

Why merchants choose SELLIT9: -Seamless integration: installs directly into stores via the respective app store or a few lines of code; customers see trade-in options and can increase purchasing power while they shop -Zero inventory burden: merchants never handle traded goods (unless they want them); SELLIT9 manages all logistics -Instant credits for checkout: customers receive store credit immediately to use in that session (via discount code, gift card, coupon code, etc.), increasing purchasing intent -Configurable category support: electronics, cameras, lenses, scooters, and expanding across consumer goods categories — configurable by merchant -Sustainability edge: appeals to eco-conscious shoppers by keeping products in the circular economy- -Proven merchant results: trusted by brands across Canada with 5/5 stars across all merchant reviews to date

Best described as "Affirm for trade-ins," SELLIT9 introduces trade-in credit as a new form of purchasing currency, the same way BNPL transformed payments.

Founded in Toronto, Ontario, Canada. Backed by Northside Ventures, Drive Capital, and MaRS IAF (Pre-Seed).