Company Performance Metrics
- Brij Purohit: Co-Founder
- Chinnapa Reddy Kanakanti: DevOps Engineer
SellerApp is a commerce intelligence company, founded in 2017 by Dilip Vamanan and Brij Purohit, that helps sellers, mid-market and enterprise brands, and agencies grow profitably across marketplaces. It supports Amazon, Walmart, and Instacart in North America; Flipkart and quick commerce including Blinkit, Zepto, Instamart, and BigBasket in India;
and Lazada and Shopee across Southeast Asia, serving customers throughout AMER, EMEA, and APAC from offices in Singapore, the US, and India.
For sellers and mid-market to enterprise brands scaling past six figures in ad spend, a campaign can hit its ACoS target and still lose money once fees and returns are counted, which is why SellerApp's Marketplace Intelligence Dashboard tracks TACoS and contribution margin in the same view used to lift visibility, optimize listings, track competition, recover margins, and forecast inventory across 500M+ ASINs.
For brands that want execution support, SellerApp's managed services run the funnel end to end, advertising, listing optimization, new product development, and marketplace performance audits across every channel a brand sells on, built to carry a brand through the $100K to $1M+ scaling motion. For agencies managing many client accounts, SellerApp's agency solution provides white-label dashboards, multi-account management, and scalable reporting, so client volume can grow without growing headcount.
For developers and data teams, SellerApp's marketplace APIs offer data access and MCP, feeding AI-ready commerce data into existing BI systems and data stacks. SellerApp's edge is proprietary advertising technology and Ads intelligence through AMC, Marketing Stream, and DSP, paired with more than a decade of hands-on marketplace growth experience. It has managed $3B in ad spend across 33,000+ brands through its dashboard, managed services, marketplace APIs, and expert-led execution, not software alone.