physical and digital objects. Shapetags are easily recognized by the human eye, quickly authenticated with off-the-shelf mobile devices and impossible to decode without authorized access. Shapetags can be applied to tiny items as well as those made of difficult-to-track materials like wood and liquids. Shape Matrix technology provides organizations with the traceability solution needed to secure its assets, supply chain and data. The Shape Matrix system was created by Shape Operating System Industries, Inc., a Brooklyn-based innovation lab backed by IA Ventures, Lerer Hippeau Ventures, Greycroft, Slow Ventures, Bloomberg Beta, Box Group, GGV Capital, Traverse Capital and others. For more information, visit http://www.shapematrix.com.