Europe and the U.S., SHAPE reaches a broad group of customers and end-users. It operates in the B2C market and has partnerships with a number of value added resellers and affiliates. Throughout the years the company's products have been preloaded on the mobiles of the professional manufacturing companies.

SHAPE's objective is the mobilization of all important processes and demands, from communication and entertainment to business processes and productivity. Its software personalizes the mobile devices helping customers in their everyday life giving them independence of mobility.

SHAPE was founded in 1999 by Andy Ignatov and Igor Berezovsky. It is headquartered in Stuttgart.