Company Performance Metrics
- John Paterson: CEOPast Role: Sun Life Financial of Canada, Investment Analyst, Middle Market Private Debt, Private Fixed Income
Shift Marketing Automotive is a database marketing technology company that helps auto dealers and manufacturers sell cars to existing customers in the dealer's CRM.
Shift Marketing works with its car dealer clients to build, send, and report on industry-leading database marketing campaigns through Shift Marketing's proprietary Shift One
platform. The Shift One platform offers auto dealers a portfolio of beautiful loyalty campaigns that are fast and easy to build, and that are highly effective at engaging customers and generating new vehicle sales.
The Shift One platform offers direct mail, email, text messaging, recorded voice messaging, event website/landing pages, a lead tracking CRM, and Campaign Overview reporting. Shift prides itself on its industry leading campaign communication and landing pages. Manufacturers work with Shift to leverage its ability to elevate their brand while working directly with dealers to ensure appointments are booked and sales are produced from the leads generated.
