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Shoelace Logo
Shoelace Growth Score
22
CB Rank
96287
Heat Score
39
Shoelace offers a software solution that enables online merchants to easily conduct retargeting campaigns.
Founded
obfuscation
PrivateSeed Toronto, Ontario, Canada11-50 www.shoelace.com
Ad Retargeting
Ad Targeting
Advertising
E-Commerce
Marketing
Software
Overview

Shoelace
Total Funding
obfuscation
Growth Score
22
Heat Score
39

Total Funding
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Seed raised
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Growth Score22
-4 pts
in past quarter
Heat Score 39
-12 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About Shoelace

CB Rank
96287
Shoelace offers a software solution that enables online merchants to easily conduct retargeting campaigns.
Founded
obfuscation
PrivateSeed Toronto, Ontario, Canada11-50 www.shoelace.com
Ad Retargeting
Ad Targeting
Advertising
E-Commerce
Marketing
Software

Funding Rounds

Seed
OBF
in
obfuscation
Seed
OBF
in
obfuscation
Seed
OBF
in
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Key People

Details

Legal Name Shoelace Technologies Inc.
Operating Status Active
Company Type For Profit
Founders  Alexander Sloan, David Berglas, Julia Rivard Dexter, Reza Khadjavi
About the Company
Shoelace offers a software solution that enables online merchants to easily conduct retargeting campaigns. The company helps fast growing Shopify brands boost sales by showing the right customers, the right ads at the right time with customer journey retargeting. Shoelace was founded on 2015 and is headquartered in Toronto, Ontario.
Phone Number 364262-7793
Contact Email hello@shoelace.com
Hub Tags  Pledge 1%
Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

Growth Marketing Services
Shoelace provides growth marketing services including creation, management, and optimization of paid advertising and email campaigns for online merchants.
Paid Social Advertising Management
Management of paid social media advertising campaigns on platforms such as Facebook, TikTok, and Instagram to build audiences and drive conversions.

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Financials

Company Funding

Total Funding Amount 
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Number of Funding Rounds 4
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
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Seed Round - Shoelace Logo
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2
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— Seed
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2
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2
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Funding Rounds

Total Funding Amount 
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Number of Funding Rounds 4
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Seed Round - Shoelace Logo
Seed Round - Shoelace
2
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Investors

Market Intelligence
People
View Profiles & Contacts
Headcount 11-50 Employee Profiles 7 Board Members and Advisors 2 Contacts 18

Employee Profiles

Board Members and Advisors

News

News and Press

News•Sep 29, 2024
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News•Sep 25, 2024
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News•Sep 10, 2024
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News•Aug 16, 2023
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

1,260
82.08%
 in past month

IT Spend

$1.7MThis year, Shoelace is projected to spend $1.7M on IT, according to Aberdeen.

Actively Used Products

37Shoelace uses 37 technology products and services including HTML5, Amazon EC2, and  Facebook Comments, according to G2 Stack.

Active Website Tech Count

16Shoelace is actively using 16 technologies for its website, according to BuiltWith. These include DNSSEC, Cloudflare Bot Manager, and  Envoy.
Sub-Organizations
Frequently Asked Questions

Where is Shoelace's headquarters? Shoelace is located in Toronto, Ontario, Canada.Who invested in Shoelace? Shoelace has 17 investors including BDC Venture Capital and  Bdc Thrive venture.When was the last funding round for Shoelace? Shoelace closed its last funding round on
obfuscation
from a Seed round.Who are Shoelace's competitors? Alternatives and possible competitors to Shoelace may include Klaviyo, Privy, and  ActiveCampaign.How much funding has Shoelace raised to date? Shoelace has raised
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.
Who We Are
What We Do
Helpful Links
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