Technology plays a major part in the company's growth and APIs are the backbone of this business.

Founded by Farooq Adam, Harsh Shah, and Sreeraman MG, the Mumbai-based firm was incepted in 2012 as Shopsense Retail Technologies Pvt Ltd. However, in November 2015 the company pivoted to Fynd, a unique fashion e-commerce portal offering fresh fashion to customers much ahead of any other e-commerce player.

In March 2018, Fynd raised an undisclosed amount of funding in its Series C round led by Google and other existing investors including Kae Capital, IIFL, Singularity Ventures, GrowX, Tracxn Labs, Venture Catalyst, Patni family office and Hong Kong-based Axis Capital among other angel investors. The latest round of funding will be utilised to improve engagement between consumers and retailers. So far, Fynd had raised $3.4 Mn funding in Series A from investor groups led by IIFL. The capital was used to reach out to more than 20 million customers and increase inventory to include more than 15 lakh products.

Fynd’s capability of sourcing its products across various fashion categories directly from most prominent brands' stores in the country, enables it to develop this edge over any other e-commerce marketplace. At present, Fynd serves customers located across India and receives inventory data from stores in 42+ cities.