Amount Raised
68
66
Amount Raised
Growth Score 68 in past quarter
-23 pts
Heat Score 66 in past quarter
-19 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Shrug Capital is a venture capital firm that invests in early-stage consumer startups.
- Niv Dror: Founder & Managing PartnerPast Role: iBreathe, Finance
- Moshe Lifschitz: Founder & Managing Partner
About the Company
Shrug Capital focuses on companies operating in sectors such as consumer technology, digital platforms, and direct-to-consumer business models. The firm typically engages at the early stages of company formation, supporting product development, market entry, and initial scaling efforts. Shrug Capital works with founders by offering capital
alongside strategic input related to growth, user acquisition, and product positioning. Its investment approach centers on identifying emerging consumer trends and backing companies that address evolving customer behaviors.