insight, from large and growing volumes of data; and smartMARKETER, an intelligent marketing application suite that provides digital, analysis, modeling, campaign management, and reporting products, serving the needs of marketers moving from broadcast to one to one customer relationship marketing.

It also provides solutions, such as email marketing, digital marketing, analysis and modeling, campaign management, multi-channel marketing, single customer view, and software as a service that enable the delivery of personalized communications across various channels, such as print, email, mobile, and the Web. In addition, the company offers B2C marketing solutions for marketers to explore and develop optimized customer marketing strategies; B2B marketing solutions that provide single customer view, analysis, modeling, multi-channel campaign management, and measurement and reporting; news and media solutions, which enable marketers to leverage previously inaccessible data assets to produce revenue-generating analysis and insight; and marketing services partner (MSP) solutions that provide modular based marketing technology for MSPs.

Further, it provides deployment services, including program and project management, as well as involves in the provision of learning and development, consultancy, and managed services. It serves market sectors, including financial services, media, telecoms, retail, utilities, travel, and marketing services partners.