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Smarties Candy Company Logo
Smarties Candy Company CB Rank
1113310
Heat Score
35
Smarties Candy Company produces a wide range of confectionary candies including lollies, pops, rolls, and candy necklaces.
Founded
obfuscation
Private Union, New Jersey, United States101-250 www.smarties.com/
Confectionery
Food Processing
Manufacturing
Snack Food
Overview

Smarties Candy Company
Heat Score
35

Growth Score
pts
in past quarter
Heat Score 35
-18 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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About Smarties Candy Company

CB Rank
1113310
Smarties Candy Company produces a wide range of confectionary candies including lollies, pops, rolls, and candy necklaces.
Founded
obfuscation
Private Union, New Jersey, United States101-250 www.smarties.com/
Confectionery
Food Processing
Manufacturing
Snack Food

Key People

Details

Operating Status Active
Company Type For Profit
Contact Email customerservice@smarties.com
Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

Smarties Candy Rolls
Small, tangy, and sweet candy wafers sold in rolls, intended for individual consumption or sharing.
Smarties Candy Necklaces
Edible candy beads strung on a necklace, designed as a wearable and consumable confectionery product.

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Financials
Market Intelligence
People
View Profiles & Contacts
Headcount 101-250 Employee Profiles 1

Employee Profiles

News

News and Press

News•Mar 3, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

3,525
-94.12%
 in past month

IT Spend

$397.9KThis year, Smarties Candy Company is projected to spend $397.9K on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Google Cloud Logo
Google Cloud
91
Student Retention/Remediation in Higher Education Logo
Student Retention/Remediation in Higher Education
83
Wearable Technology Logo
Wearable Technology
76

Active Website Tech Count

28Smarties Candy Company is actively using 28 technologies for its website, according to BuiltWith. These include Viewport Meta, IPhone / Mobile Compatible, and  SSL by Default.
Sub-Organizations
Frequently Asked Questions

Where is Smarties Candy Company's headquarters? Smarties Candy Company is located in Union, New Jersey, United States.Who are Smarties Candy Company's competitors? Alternatives and possible competitors to Smarties Candy Company may include Just Born, Tootsie Roll, and  Spangler Candy.
Who We Are
What We Do
Helpful Links
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