and perfectionism to create consumer electronic products (primarily smartphones) that offer a first-rate user experience, and to improve people's quality of life.

The English name "Smartisan" is a portmanteau of "smart" and "artisan," signifying "artisanship in the smartphone era."

In the Android™ smartphone field, where there is a lack of innovative spirit and ability, our team stands out for its exceptional talent both in the design of graphical user interfaces and user experience and in the industrial design of hardware.

Smartisan Technology was founded in May, 2012, and Smartisan Digital was established in June, 2014.