without relying heavily on third-party platforms like Airbnb or Booking.com, and marketing automation features that help attract and retain guests through targeted campaigns. The platform also includes a 24/7 AI chatbot for handling guest inquiries and tools for managing daily operations such as check-ins, payments, and housekeeping. Overall, Smartness aims to give property owners more control over their business, reduce commission fees paid to online travel agencies, and improve efficiency through automation.