79
62
Growth Score
-10 pts
Heat Score
-18 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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302861
Digital media buying brand based on Generative AI to create emotion-based contextual marketing campaigns.
- Luis Barrague: Founder & Co-CEOPast Role: Lifull Connect, CRO
About the Company
Smoot is a programmatic digital media buying company that uses its own generative artificial intelligence technology to create emotion-based contextual marketing campaigns. This technology enables the detection of emotions users might be experiencing through the analysis of text, video, and images. In this way, brands can determine the most
effective context to impact their target audience without the need for third-party cookies. This solution allows for up to a 30% reduction in wasted impressions, thanks to even more precise targeting where emotional context is key.
