reporting tool that reveals the specific business outcomes — for example, sales, registrations, or subscriptions — generated by each specific post. The tool also tracks how many people saw each tweet, re-shared it, marked it as a favorite, or replied to it; as well as how many clicks, pageviews and conversions the post generated. The tool additionally provides optimizations and insights, such as identifying important followers and recommending when to post in the future.

awe.sm’s core technology also is available to software developers and websites as a suite of developer APIs. These tools enable programmatically creating tracking links; amassing custom metadata — for example, for which social network a link is being created, which customer or user created a link, or relevant keywords or product SKUs associated with the link; and retrieving click, pageview, conversion outcomes, and other statistics about each link or group of links. The APIs are used to power social features and applications, including marketing automation tools, social games, commerce, and customer rewards programs.