Week brings thousands of people together every year through learning experiences that aim to advance their understanding of social media’s role in the society. The event takes place in 26 cities across five continents, including Europe, North America, Latin America, Africa, and Asia. Social Media Week was held for the first time in February 2009 in New York City and was launched as a “distributed conference,” with events taking place in locations throughout the city with organizations such as the New York Times, Wired, Razorfish, and Nielsen.