Company Performance Metrics
- Paul Webster: CEOPast Role: Social WiFi, Chief Operating Officer
- Karol Nowalski: Chief Product Officer
WHY AND WHAT WE DO Social WiFi helps brick & mortar businesses communicate with their guests and customers and provide a better digital experience that drives return visits and online recommendations.
PROBLEM Brick & mortar businesses rely on two things, returning customers and new customers. Businesses have no scalable way of knowing who
their customers are and how to encourage them to return once they have left. Nor can they ask each of them to recommend them to others.
SOLUTION We answer 4 key questions for business operators: Who are their customers? How happy are they? Do/will they come back? Will they recommend you? Guest WiFi is the mechanism that triggers this process and our automation tools delivery communications to drive more visits. Social WiFi sell primarily to the hospitality and retail sectors, with particular strength in hotels. Our clients do include shopping malls, offices and stadia also.
COMPETITIVE ADVANTAGES Integrated into 95%+ of the enterprise hardware market. Setup in minutes. SaaS model = no contracts. Easy to do business with. Offer free trial at no cost to us. Business name is industry name. Trademarked in EU.
MARKET There are over 207 million open hot spots worldwide. • 30 million of those are in the retail and hospitality sectors. • 1.2 million of those are in the US only. • Each location has a potential of $4,000 yearly recurring revenue. • The market is worth $4.8bn per year. • Less than 2% of the market is covered with solutions that identify WiFi users. Social WiFi is highly scalable.
