connection to the Facebook API allows it to pull data from client’s fan pages to assess the quality levels of individual fans with the purpose of determining the make-up and core drivers of a brand’s biggest evangelists. Qu is a unique technology platform that is perfectly timed to help brands to adjust to Facebook’s recent changes to its algorithm, which rewards relevant messages and penalizes less targeted and thoughtful communication. Qu aggregates and interprets data not only to identify “Super Fans”, but also to segment them by gender, age, geography, likes, interests, actions, check-ins, and numerous other categories. Armed with a deep understanding of fan bases, Socialtyze is in a unique and enviable position to execute specific social media marketing campaigns that build awareness, increase loyalty, and drive purchase decisions.