apparels, airplanes, etc., and is expected to bring tremendous savings in cooling and air-conditioning expenses and significantly reduce greenhouse gas emissions. The SolCold material is no thicker than a business card. How does it work? Once applied to a surface of an object, the sun’s radiation triggers a reaction in our material. This reaction converts the heat accumulated in the object into radiation. This radiation is then emitted in both a process called ‘anti-Stokes fluorescence’ and excess radiative emission, thus providing the cooling effect. SolCold’s material functions as if it were a thin layer of ice that gets thicker and cooler as the sun gets stronger.