Company Performance Metrics
- Valerie Rodriguez McMurray: Founder & CEO
Founded by the chic Valerie McMurray, Soleil Toujours is inspired by her unwavering belief that exceptional sun care can offer the highest level of protection while being healthy, natural, and uber-glamorous. Every day is an opportunity to pursue passions, beginning with a superior sun care routine.
As a mother of three, Valerie became
increasingly aware of other sunscreens harmful ingredients, such as parabens, oxybenzone, and retinyl palmitate. Faced with the choice between using products with these chemicals or dealing with a white, chalky residue on her skin, she refused to accept either option. Instead, she resolved to create something better. Valerie's dedication to safety and environmental responsibility is evident in Soleil Toujours' products, which are crafted with the safest naturally-based and organic ingredients. These products provide multi-level defense that protects, corrects, and boosts skin health while preserving marine environments with coral reef-safe formulations. Soleil Toujours is proudly founded and owned by a woman of color, reflecting Valerie's commitment to diversity and inclusion in the beauty industry.
Soleil Toujours is a provider of an organic, antioxidant, and anti-aging skincare product. Its product is a new paradigm in anti-aging and beautifying skincare that starts with sun protection as the foundation for skin’s optimal health and appearance.