individuals to borrow personal loans at more affordable rates and earn industry-leading returns — decentralized and free from the systemic inefficiencies of traditional banking. Our platform is powered by a community of members rooted in trust, transparency, and a shared commitment to financial well-being.

Founded in 2018 by Travis Holoway and Rodney Williams, SoLo pioneered a new model of financial services — equitable, empowering, and people-led. Since then, we’ve facilitated over $1 billion in transactions, with groundbreaking innovations in lending, banking, and WealthTech. As we lead the next era of AI-powered financial services, our mission remains clear: to build a financial system grounded in community, autonomy, efficiency, and access for all.