geo-enabled devices such as smartphones and tablets, socio-contextual signals, and in-store audience data, enabling attribution between local contextual advertising and real-time, in-store foot traffic data.

The SONATA platform allows advertisers to quickly create and customize a local contextual campaign, including its banners and landing pages. Sonata ads appear on mobile apps and web sites whose users have previously opted in to being positioned. The platform is then able to accurately pinpoint, target, and serve ads to users who are most likely to visit a particular local business.

An advertiser can create banner ads from a range of creative templates and are able to track real-time campaign key-performance-indicators such as calls, registrations, map clicks, purchases in the store, app downloads and more. In addition, Sonata is able to provide indoor footfall analytics and campaign foot traffic attribution for those advertisers that activate Sonata Indoor. The platform is open and available globally.

Based in New York City, Bogota, and Madrid, Sonata operates in the U.S., Europe and Latin America as a privately held company owned by parent company, TAPTAP Networks.