Company Performance Metrics
Michael Gauvreau: Vice President, Sales
Lee Baynes: Acting/Interim, Financial Officer
Business Summary: In the multi-billion dollar waste disposal & cleaning industry, their focus is the production & distribution of absorbents & cleaning products that work exceedingly better than the competition. Their 1st brand is GreenSorb, which absorbs all fuels, all oils, paints, solvents, bodily fluids, food products, and
numerous others. The market is huge and the competition beyond the market leading brand is fragmented. GreenSorb is sold through large distributors that sell to thousands of dealers across the US market. They plan expand their product line to include “best-of-breed” environmentally oriented cleaning products in 2014.
Customer Problem: Safe disposal of waste is a growing expense. The U.S. EPA is increasing its inspections of businesses and levying fines for improper waste disposal. The market leading product has been used for decades, but it’s an old solution. There is no "front-running" Green product/brand in the market today.
Target Market: Aerospace, Environmental Services, Chemical, Industrial, Oil & Gas, Janitorial-Sanitation (Jan-San), Home-Recreation, Automotive – Commercial Fleet, Office Facilities, and Government (DOD), HAZMAT, Municipalities.
Sales & Marketing Strategy: Focused effort in specific, high-return target markets. Recruit large distributors, dealer networks, large customers, & REP groups in multiple industries and allow those companies to sell to their customers.
Business Model: Build a large customer base of repeat users by market segment that purchase through industry-known distribution-dealer channels. Their gross margins range from 30-60% based on .
Use of Funds: Their concept is proven and they have sales - now they need to increase their customer base to maximize revenues. They plan to increase sales, marketing & advertising expense in targeted markets.
