and connection. StayNTouch changes this by delivering an entirely new approach to how hotels can dramatically streamline operations and increase margins, how they connect with and engage their guests, and how guests experience their hotels. We’ve done this by creating a two-pronged product strategy that includes a mobility overlay that plugs into the hotel’s existing back-end system AND by creating the world’s first “Post PC-Era” Property Management System (PMS) leveraging the convergence of SaaS/cloud, UI consumerization, tablet and touch computing, as well as guest mobile phones and social technologies, to manage all staff and guest touch points on a single platform. Think Workday for Hotels.