"flexible travel dates", which give them the option of picking more than one potential departure or arrival date. Then, they are presented with an airfare which they can lock in, and a holding fee which they would pay upfront. If they choose to lock in this airfare, they pay the fee and are then free to purchase this ticket anytime they'd like during the holding period for a maximum of the locked in airfare, no matter how expensive tickets for this route may be elsewhere.

This product is of use for consumers who don't want to or may not be able to purchase airline tickets early, when they are inexpensive, and so therefore risk paying significantly more. The flexible travel dates feature is also intended to take an element of risk out of purchasing tickets, as consumers can avoid paying change fees or having to buy more expensive refundable tickets. This product is intended to provide an alternative to the traditional method of purchasing tickets that provides flexibility to consumers who may not have the option to purchase an airline ticket early.