publishers, training companies and businesses to build, deliver and sell adaptive courses from the cloud. The technology behind StudyTube customizes standardized educational content to fit the unique needs of individual students, thereby, providing the most optimal study plan. The first product created on the StudyTube platform is an online Study Coach for law students in the Netherlands. Law students can practice old exams on, they get feedback on their wrong answers and during the learning process students can monitor their progress, while StudyTube makes it insightful on which topic a student needs more practice. Once StudyTube has identified which subjects a student doesn’t fully comprehend, the platform automatically generates learning content, like a video lecture or a written explanation. This cycle will repeat itself until a student has shown sufficient mastery on a subject.