brands and retailers, not just technology companies. Brands that provide a compelling experience on partner and retailer websites, mobile and social apps, or in other channels will have a huge advantage over their competitors. But leveraging new online channels is not in the core competency of most brands—especially fashion brands. Stunable empowers fashion brands by leveraging API technology.

Through Stunable Sync, Stunable integrates the inventories of its vendor partners via APIs, connecting fashion brands, designers, and retailers to content creators, allowing consumers to purchase content across all platforms ranging from ecommerce sites, blogs, digital publications, and other commerce-based web applications without having to redirect, as with affiliate links. Stunable handles payment processing and fulfillment for its vendor partners and currently the company offers two methods of API integration for fashion brands:

(1) Login with existing inventory management platform (i.e. Shopify, Magento, Volusion, etc.)

(2) Custom built API integration for a subscription fee