comprised of 3 value drivers: • Predictive Panelists — StyleHop is creating a proprietary consumer panel leveraging StyleHop.com and agreements with other large destination websites that serve our target segments. StyleHop uses an engaging forecasting game to collect the data that feeds its forecasting algorithms. • Proprietary Analytics — StyleHop developed a proprietary demand forecasting methodology incorporating consumer preferences, risk and other proprietary measures. StyleHop is successfully building data history that allows us to continuously improve, validate and excel in predictive forecasting analytics. • Deep Industry Knowledge — Significant insider knowledge of the fashion industry and its idiosyncrasies has been critical in designing, marketing and implementing a demand forecast tool that offers a significant improvement over traditional qualitative fashion forecasting. StyleHop’s studies are web-based (no IT involvement) and designed to be simple, lightweight tools with 72-hour turnaround time. Our studies supplement current merchant qualitative decision making and require no changes to current processes.