Company Performance Metrics
- Baruchi Har-Lev: Co-Founder & CTOPast Role: Tomobox, Co-Founder, VP R&D
- Ori Manor Zuckerman: Co-Founder & CEOPast Role: WeWork, Head of Special Growth Projects
Substrata optimizes B2B dealmaking by analyzing multiple layers of communication: verbal, nonverbal, and contextual, within deal-related interactions. The platform continuously assesses the dealmaker’s position at every stage, delivering impactful, data-driven guidance that boosts win rates, shortens sales cycles, and improves overall goal and
quota attainment.
Powered by advanced deep learning and social signal processing technology, Substrata is the ultimate dealmaking assistant. It provides dealmakers with transformative insights into the hidden dynamics between sellers and prospects, including mutual status appraisals, perceptions of competence, and nuanced evaluations of relevance, scarcity, urgency, consistency, and more. It also recommends precise deal-closing tactics tailored to the market category, target audience, perceived solution value, relationship history, deal momentum, and other contextual factors.