Company Performance Metrics
Austin Allan: Co-Founder and CEOPast Role: Tio Gazpacho, Founder & Board Member
Sugar Wood is an inclusive, sex-positive dessert brand founded in 2022 by Austin Allan. The company hand-bakes and ships naughty waffles, decorated cookies, and DIY decorating kits to bachelorette parties, birthdays, divorce parties, and celebrations across the country.
Sugar Wood's product line includes the Woody Waffle Decorating Kit, Kitty
Waffle Decorating Kit, Bachelorette Waffle Kit, Naughty Cookie DIY Decorating Kit, and Naughty Cookie Gift Boxes—made to order in a Brooklyn facility and shipped nationwide via UPS. The company also offers private-event catering and drag-queen-hosted naughty cookie decorating parties in the NYC area and the Hamptons.
Sugar Wood has been featured on Bravo's Watch What Happens Live with Andy Cohen, NY Post, Out Magazine, Elvis Duran, and the Ethan Coen film Drive Away Dolls. In 2024, the company completed an equity crowdfunding round on Republic.
The brand's SoHo retail location closed in February 2025; Sugar Wood now operates from its Brooklyn facility with nationwide shipping and local pickup available by appointment.
