Company Performance Metrics
Rebecca Laborne: Product Manager
Sure Petcare is a pet lifestyle product specialist with a simple mission - to develop smart pet products that improve the way we care for our pets.
The company was founded in 2008 by Cambridge physicist Dr Nick Hill, who wanted to stop intruder cats entering his home through the cat flap and terrorising his cat. He came up with a
microchip-operated cat flap that uses the cat’s existing microchip as a personalised door key, preventing other animals from entering.
Through continuous innovation, the company has extended its range of smart pet products to include dog flaps, pet feeders, pet bowls and other accessories. The company sells direct, through pet stores and veterinary practices across 15 countries.
Sure Petcare success is attributed to its unwavering commitment and support to its customers, and to it developing great products that address real pet owners’ problems. The SureFlap Microchip Cat Flap is the No.1 best-selling cat flap on Amazon, with more than 2000 five-star reviews.
