create a plan for how to "be" social through an intuitive business & communication objectives profiler wizard which generates a Social Media Marketing Strategy. The core of the application works as a tool for identifying and managing top brand advocates by providing appropriate assignments to meet Social KPI's. This is achieved through custom tailored task lists relating to social media marketing objectives and includes a social ramification element through an advocate leader board and perks system. Finally a support tier is added through a library of resources and training videos, ebooks and live and recorded webinars.