Company Performance Metrics
Lauren Kelly: Design & Development Technologist
SweetSpot™ is a digital advertising and media platform that takes WiFi beyond basic connectivity to deliver a consumer experience that enables transport, retail and a variety of venue operators to deliver highly targeted content and services to mobile consumers. Sweetspot’s Patented Technology is designed to support existing WiFI networks as well
as a plug and play solution where one does not exist.
SweetSpot™ has identified two key markets for product delivery: transportation and retail. Both markets offer high conversion rate, capability to track, measure, and test, consumer behavior to maximize revenue. As a primary target market, public transportation provides high scalability and is one of the remaining untapped markets for digital advertising and media using WiFi globally. The transportation market has over 121 billion passenger rides annually. Sweetspot is focus on 20% of this market currently. The public transportation market is far behind that of the airline industry related to digital engagement. Hence this space is a very lucrative opportunity for SweetSpot.
