Company Performance Metrics
- Ted Waddington: CMO
- Andy Toomey: Senior Account manager
SwiftERM is a world-authority autonomous individualisation engine designed specifically for high-SKU ecommerce and e-commerce retailers with a turnover between £1.5 million and £7 million.
Unlike legacy hyper-personalisation tools that rely on manual segments and human-driven triggers, SwiftERM utilises the Mathematics of Intent to identify and
deliver the exact product every individual consumer is most likely to buy next. Operating with Zero Human Involvement, it continuously calculates purchase probability across the entire inventory, ensuring absolute relevance without the friction of manual management.
Our system enables high-volume retailers to capture the maximum potential of every customer relationship autonomously, scaling revenue while maintaining a clinical focus on individual consumer intent.