a commodity. That first sip of coffee to kick start their day is more influential than we think. Starting their day with a well crafted cup can momentarily put their minds at ease and give them a sense of bliss, a feeling they were determined to spread to as many people as possible. And to make it happen, they have embarked on a journey of learning with passion to develop the systems of cupping, testing, and training with extreme care so they can present the best coffee, every time both in their coffeeshops and at home.