Company Performance Metrics
- Fred Merz: Photographer
- Beatrice Goasglas: Chief Executive OfficerPast Role: TAG Heuer, President of the Americas
TAGHeuer is a luxury goods manufacturing company that designs and markets watches and related fashion accessories as well as eyewear and mobile phones. Its accessories portfolio includes wallets, belts, jackets, bags, cufflinks, bracelets, rings, and watch accessories. The company’s current watch lines include Formula One, Aquaracer, Link, Carrera,
Monaco, and Grand Carrera. A specialty of the company’s watches is the containment of chronographs.
TAGHeuer has been the official timekeeper of the three Summer Olympic Games of the 1920s, the Skiing World Championships, the Formula One World Championships, and has developed a watch for the McLaren F1 team. The company operates through multiple
online and retail stores in many countries around the world.
TAGHeuer was founded by Edouard Heuer in 1860 and is headquartered in Saint-Imier, Switzerland. The company maintains a watch-making workshop in Cornol, Switzerland and a factory in La Chaux-de-Fonds, Switzerland.
